Marketing Manager
Hodinová sazba: pouze pro členy
Dostupnost: pouze pro členy
Ochota cestovat: Na dotaz
Profesní stav: Freelancer
Poslední aktualizace: 3. 3. 2021
Celkové pracovní zkušenosti:
Jazykové znalosti: Angličtina, Francouzština, Čeština,
Osobní představení
One year agile mission, the digital transformation of a swiss health insurance. Launch of a new healthcare application. Responsible for the marketing "go to market" strategy. Market Analysis: Analysis of the market, market research (interviews, surveys, and focus groups), definition of buyer personas, buyers' journey, and customer needs. Product Management: Launch of the beta testing, roadmap execution, sprint planning, A/B testing, UX&UI design. Proposition on product improvements, implementation of user feedback. Partner management and product pricing. Marketing Strategy: Planning, organization, and execution of inbound marketing activities: brand, positioning and messaging, paid ads, landing page creation, SEO, blog, editorial plan, contents, newsletters, social media, influencer campaigns, webinars, case study, and event organization. Digital Advertisement: Management of agency, review of online advertising campaigns (Google Ads, Facebook Ads). Optimization and A/B testing. Data Analysis: Performance, results monitoring, data analytics, optimization, presentation of results, collection of best practices.
Jazykové znalosti
Angličtina
Plynulá znalost
Francouzština
Rodilý mluvčí
Čeština
Začátečník