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We are looking for a marketing consultant-grid campaigns (m/f/d)

Start: 01.08.2024
End: 30.09.2024 (extension is possible)
Volume: fulltime
location: remote

The person needs to build a marketing campaign with corresponding messaging for our grid operator products. We need to create content pieces (reference stories, whitepapers, brochures and PowerPoints), determine best marketing channels, instruct business development all the way until campaign goes live.

Key tasks (independent delivery):

* Marketing strategy: Collaborate with the VP Marketing to create, develop and coordinate an overarching marketing plan, including go-to-market and promotional strategies for existing and new products in our portfolio.
* Product marketing: Coordinate with the Products team to develop product specifications and promotional claims (USPs, key messages, etc.) that can be adapted across diverse channels (website, social media, marketing materials, etc.).
* Marketing campaigns: Define product marketing campaigns in coordination with the Sales and Products teams and ensure a customer-centric approach based on the definition of KPIs, audiences and key personas through market research.

Skills:
- Experience in Utilities & Digital/IT in a similar role would be required
- products/marketing Team experience
- experience in grid operations (market) is appreciated
- english as internal communication (must)
- writing skills/content creation, last projects
- market analysis
- connecting product features and benefits to marketing campaigns
- campaing planning and strategy (must)
- good communication skills


We are looking forward to hearing from you with your most recent project portfolio

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